If theres one thing I've learned from this class its that the next new innovations in marketing and media can be created by one person sitting down at their home computer. Unlike what conventional wisdom use to teach you dont need a college degree to be able to market yourself or your business intelligently. If you have basic computer skills and are creative enough you can market your own business from your own computer, which is something that was unthinkable just a few years ago.
Also I've learned that although marketing within social networks may be the newest segment of marketing, it is also the most important. It can be a cheap alternative that if established properly gets people to market your brand or product for you, without you having to pay them. This was evident in the discussions that noted large companies pulling their paid facebook ads and instead choosing to use their free brand facebook page to market themselves on the social network. Through interactive aspects potential customers spread the word of their brand for them by viewing their page and sharing opinions with friends. These opinions also can go a long way as compared to paid ads, because people are receiving them from a trusted source (friends) rather than straight from the company themselves.
I'm not sure if I could think of one specific thing I would've changed about the class. As compared to other online classes I've taken this one has kept me fairly involved in the course material. I think thats the most important aspect of an online class, staying involved with the content. The course material was engaging and interesting, which made it much easier to stay involved and relate with the material.
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