Monday, October 15, 2012

Boom! Article for Blog Post #5

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Blog Post #4

I think if I were to open a store I might lean towards making it an online store, but ideally I would like to have an online store and a physical store. Having an actual physical store allows you to establish a real environment that people can feel comfortable with, allowing them to feel comfortable buying from you in the future in your online store. I think Apple (yes I realize their like the best company in the World, so of course they do this great) does a great job of having both an amazing physical store presence and online store. After having spent a half hour in one of their stores you truly feel like they are superior to any other products, just because of the way they present themselves.

There are benefits to both. As of the moment I still think customer service in person is still better than online, but this is changing fast as online customer service support becomes better, and may become a thing of personal preference among customers. Of course a benefit of online stores is that you don't have to go anywhere! If you know what you want you get it delivered right to your door step.

I don't think that actual stores will completely fade away. I think it is more that if you want to be a successful brick and mortar establishment you have to also have a significant online presence to coincide with. Unless you are a truly unique store with a loyal customer base in a niche market I think you will need an online presence to stay alive.

Making My Blog More Marketable?

Well if I was looking to make my blog more marketable I would want to make it as interactive as possible. Once people are here, I want them to stay here. I want to give them things to do such as engaging in polls. If I were to seriously run a blog I would want it to be involved around indie music, so I might have weekly or daily polls asking people to vote on their favorite new artist. Other things I would like to do would be to create unique content specifically for the blog. One indie music blog I follow produces live sessions of indie musicians and then presents them on their blog, helping them create a following because they are creating their own unique content.

Blog Post 2!

A great example that I can think of using online media in marketing is when shows promote themselves through twitter by subtly placing "hashtags" that relate to what is going on at that point in the show, in hopes people will tweet about the show using those hashtags. This can start a trend on twitter and can gain the attention of people who may have not otherwise heard of the show or knew it was on at that time.

Blog 1!

Hmm how many social networking sites am I using. By my count I am signed up for 5. Those 5 would be Facebook, Twitter, Instagram, Linkedin and of course Blogger!(if you consider it a form of social networking). The only ones that I use even multiple times a week would be Twitter and Instagram on my phone. Linkedin and Facebook are fairly stagnant accounts and I use for Blogger for classes of course. Twitter is probably my favorite because it allows me to stay updated on what my favorite bands and musicians are up to in real time.